Twitch’s emotes, however, are remaining entirely unchanged.
The site also is giving creators a new tool called Creator Color that lets them set a specific color to express themselves on their channels. In addition to the more “vibrant” purple, Twitch is introducing two dozen new colors named after iconic games and pop culture (e.g., Black Ops, Ice, DK, Pika Pika). With the redesign, Twitch’s video player is now edge-to-edge across the screen, a change the company says provides a cleaner look and is easier to use. The new logo features a block letterform, inspired by the retro-game aesthetic, and the site’s new font, Roobert, is inspired by the retro Moog synthesizer. The updated logo, Twitch says, is “bigger and friendlier (and less text heavy)” than the old one, which you can see at this link.
The face-lift was overseen by executive creative director Byron Phillipson, who joined Twitch earlier this year from Hulu, where he headed up marketing creative.
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